The mortgage industry has been focusing on only half the market
For decades, the mortgage industry has focused on helping consumers buy and refinance homes. It’s where lenders have built their businesses, where technology has evolved and where most originators have spent their careers. But that’s only half the market. Every day, homeowners move into a new phase
Meritage Q2 2026 earnings telegraph move-up buyer pivot
For much of the past decade, Meritage Homes has stood as one of public homebuilding’s clearest business use cases that thoughtfully designed, efficiently built entry-level homes could unlock homeownership for thousands of households who otherwise might have remained renters. The company’s strategy w
FirstTeam and Purlin on avoiding AI mistakes: ‘Some stuff actually creates more work’
FirstTeam Real Estate, a California powerhouse that reported $6.12 billion in 2025 volume across 5,978 transactions — good enough for national ranks of No. 34 and No. 67, respectively — has partnered with Purlin to deploy an artificial intelligence (AI)-powered operating system across the brokerage.
Categories
Recent Posts
